Making Waves
From initial idea to final result, I directed and coordinated the Sports24 campaign for OCEANSAPART in Cape Town, South Africa. Featuring two collections, Making Waves and Love Your Nature, the focus was on capturing product USPs and showcasing main use cases. The Making Waves collection, in particular, was conceptualized around core activities such as breathwork, yoga, meditation, and active sports, creating a dynamic narrative that brought the essence of the collection to life.
The Love Your Nature collection delved into the profound connection between ourselves and the outdoors. Featuring nature-inspired looks, the emphasis was on showcasing the simple act of appreciating nature and fostering a trusted relationship with one's inner self. I aimed to capture it all during the beautiful golden hour to add an extra layer of ethereal beauty.
Art Direction & Project Coordination - Greta Costioli
Photography - Dom Quichotte
Production - Euroconnection
DOP - Alex Oelofse
Styling - Olga Kotova
HMUA - Kelly Paitaki
Photo Assistant - Adrian Jankowski
Creative Assistant - Flo Van Beveren