E-commerce photos
I was responsible for the rebranding of OCEANSAPART e-commerce photos. After extensive competitor analysis, workflow tweaks and new operational implementations, I was able to pitch my ideas to the stakeholders and make the rebrand happen. In the meantime, I played a key creative role in migrating OCEANSAPART’s webshop content to Shopify. Under my creative direction and leadership, OCEANSAPART went from this to this:
BEFORE
AFTER
I have supervised, produced and directed numerous e-commerce photoshoots at OCEANSAPART, handling responsibilities that include model selection, accessories and styling, makeup and hair briefs, on-set direction, as well as conducting competitor & content analysis, and extensive A/B testing.
